Welcome to Turbodex, an evidence-based marketing company that harnesses big data to help you, the asset manager, target the right kind of investors for your funds.
Turbodex was created by asset managers for asset managers. Its mission is to empower fund marketers to fully participate in the FinTech revolution.
Artificial intelligence (AI) is likely to prove the most transformative technology of the 21st century. For those of us in the field, we are at a frontier that is advancing at an ever-accelerating rate and asset management is no exception.
Until now, big data has been used successfully by several hedge funds and long-only firms to generate alpha but hasn't been applied to sales and marketing yet.
Today, and thanks to big data, we can create a playbook that helps you find new investors, match new investors with your funds and finally build a programmatic marketing effort to facilitate conversion into new assets.
At Turbodex we're all about challenging the norm and breaking new ground.
Take control, employ your own evidence based marketing campaigns. It's as easy as 1,2,3:
Step 1: Data governance
To start things off we audit your firm's data assets, process, 'data lake' and how best to use the data it controls so as to establish clear and defined workflows.
Our main goal is to understand which message is suitable, to whom, at which optimal time and through which channel?
Step 2: Optimized machine learning solutions
Once your data is anonymised, we’ll delve a bit more into client segmentation and categorisation to try and detect relationships and trends. We’ll then write the algorithms that we need to help focus on the applicable data sources and the best way to profile your investors.
Step 3: Programmatic marketing
In a purely automated way, this step plans, prices, forecasts, and manages the campaign on different formats (display, video, social, mobile). For each fund profile we can devise the given marketing plan and determine budget, KPIs, channels, cost per lead and forecasts.
At Turbodex, we build data-driven tools to help you take full control of your marketing needs.